The Bio Profile – White Money Net Worth, Bio, Career, Siblings & More. When you talk about the ultimate “grass to grace” story in the Nigerian entertainment industry, one name stands out prominently: Hazel Oyeze Onou, popularly known as Whitemoney. Since winning the Big Brother Naija Season 6 “Shine Ya Eye” edition, White Money Nigeria has become a household name, inspiring millions with his humility, culinary skills, and business acumen. In this post, we delve deep into his net worth, biography, career milestones, and family life.
Who is White Money? (Biography and Profile)

Hazel Oyeze Onou was born on July 6, 1992, in Enugu State, Nigeria. Growing up in the coal city, life wasn’t always rosy for him. He spent most of his formative years in Enugu before moving to Lagos to seek greener pastures. Whitemoney is an Igbo man by tribe and a Christian by faith.
Quick Profile Facts
- Full Name: Hazel Oyeze Onou
- Stage Name: Whitemoney
- Date of Birth: July 6, 1992
- State of Origin: Enugu State
- Nationality: Nigerian
- Occupation: Reality TV Star, Singer, Businessman, Chef
Early Life and the Hustle
Before the fame of White Money Nigeria took over the airwaves, Hazel was a serial entrepreneur who engaged in several “hustles” to survive. He often speaks about his days as a barber, a photographer, a jewelry repairer, and even a generator mechanic. He also engaged in the business of importing designer shoes, which helped him build a foundation in the business world.
The Big Brother Naija Journey
Whitemoney entered the Big Brother Naija house in 2021 as the “resident chef.” His strategy, which many fans perceived as being his authentic self, revolved around his love for cooking and taking care of his fellow housemates. His “Mazi” persona resonated with the Nigerian audience, leading him to a landslide victory where he walked away with the grand prize of 90 million Naira (including cash, a car, and other prizes).
White Money Net Worth 2024
As of 2024, the estimated net worth of White Money Nigeria is approximately $350,000 – $500,000. His wealth is a combination of his BBNaija winnings, lucrative brand endorsement deals, and his private business ventures.
Key Income Sources:
- Brand Endorsements: He has signed major deals with brands like RevolutionPlus Property, Binance, GetFit, and several others.
- Music: He has released several singles, including “Selense” and “Na We-We,” which generate revenue through streaming platforms.
- Business: He is involved in the hospitality industry and has interests in the import/export of luxury goods.
- Media Appearances: He earns significantly from guest appearances and hosting events.
Music and Professional Career
Beyond reality TV, Whitemoney has always had a passion for music. After leaving the Big Brother house, he focused on his music career, blending Highlife with contemporary Afrobeat sounds. While he faces mixed reviews from critics, his loyal fan base (the “MoneyGangs”) continues to support his creative endeavors.
Additionally, he has ventured into acting, appearing in several Nollywood productions, further solidifying his status as a multi-talented entertainer in the Nigerian space.
Family: Siblings and Personal Life
Whitemoney is very protective of his family, but it is known that he was raised by his mother. He often credits his mother for his cooking skills and his resilient spirit.
Does Whitemoney have siblings?
Yes, Whitemoney has siblings. He has an older brother named Sylvester Onou, who is also known to be involved in business. During his time in the BBNaija house, his brother was one of his strongest supporters on social media, managing his brand image and mobilizing voters.
Conclusion
The story of White Money Nigeria is a testament to the power of perseverance and staying true to one’s roots. From the streets of Enugu to the pinnacle of Nigerian entertainment, Hazel Oyeze Onou has proven that with hard work and a positive attitude, anything is possible. As he continues to expand his brand into music, business, and film, his net worth and influence are only expected to grow.
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